About Us

Managing a household shouldn’t feel like a second full time job.
Yet for millions of working parents, that’s exactly what it is.

After a long day of professional responsibilities, the “second shift” begins preparing meals, doing laundry, managing school logistics, coordinating calendars, running errands, and carrying the invisible mental load that keeps a household functioning. It’s unpaid, often unrecognized labor that demands constant attention, energy, and emotional bandwidth.

Research shows that working parents spend an additional 2.5 to 3 hours every evening on these responsibilities, the equivalent of an extra part time job. More than 65 percent report feeling burned out, not only from the physical demands, but from the constant cognitive load of remembering, organizing, planning, and executing countless daily tasks.

This burnout isn’t just fatigue. It’s the emotional exhaustion that comes from being the default decision maker, the keeper of the calendar, the meal planner, the errand runner, the one who holds it all together.

We’ve been the ones replying to work emails with one hand while folding laundry with the other. We’ve felt the exhaustion of trying to be everything to everyone, all while silently carrying the never ending mental and physical load of running a household.

We tried all the apps, the cleaners, and the color coded calendars hoping to find relief. But no matter how many tools we added, we ended up right back in reactive mode: overwhelmed, exhausted, and burned out.

That’s why we created The Effortless Home, to transform household management from a constant source of stress into a system of sustainable, proactive support.

Because families don’t need more digital tools or to do lists.
They need a capable, caring team that anticipates, organizes, and executes, so they can finally breathe, be present, and reclaim the time and energy they deserve.

Octavia Moore is a seasoned Operations Leader with more than 15 years of experience at companies like Microsoft, Amazon, and Bungie. Known for her ability to turn chaos into clarity, she specializes in implementing mechanisms and designing systems that streamline workflows, manage complex projects, and enhance organizational efficiency.

A pivotal question from her husband, “What is your time worth?” Sparked a shift in how she approached home life. By applying the same strategic thinking she brought to the boardroom, Octavia discovered a more present, joyful, and intentional way of living. Today, she is committed to helping other families embrace that same empowering mindset, reclaim their time, and transform daily life into something more sustainable and fulfilling.

Tia Avril, an engineer by training, lived a different version of the same story. As her husband’s NFL career moved their family from city to city, she became the glue holding it all together. She navigated constant transitions, reestablished routines, and absorbed the full mental and emotional load of home life. Even with full time focus, she felt buried under the weight of it all, exhausted, reactive, and stuck in survival mode.

Her engineering background craved something better: systems, predictability, and real support. But none of the apps, platforms, or task based services solved the real problem. That frustration fueled her vision. Together with Octavia, she co-founded The Effortless Home to bring operational excellence into households so families can finally breathe, reset, and experience life with less stress and more presence.

The Effortless Home is a first of its kind concierge service that blends virtual assistance, in home support, and project execution into one seamless experience. Informed by Octavia’s years of executive level operations and Tia’s system driven mindset, we have created a model of care that is proactive, thoughtful, and high touch.

We are not just task doers; we are trusted partners who understand how much is on your plate and show up ready to lighten the load. From anticipating household needs to putting systems in place that create consistency and calm, our team is here to support your home the way an Executive Assistant supports a CEO. Intuitively, strategically, and with heart.